Format

The Business Format of Forum, targeting the business segment for professionals in tourism (B2B) - implying experience sharing and consulting for realization of high-quality sales in tourism and for civilized business behavior in accordance to the best international practice.

History of UTF:

• The first UTF Forum took place in the autumn 2008 in Ukrainian house. It was initiated by the Association of leaders of tourist industry of Ukraine (ALTU), with the exhibition company ALTU-EXPO acting as organizer.
• The V International tourist forum UTF 2010 (autumn) took place in October 2010 and was assisted by the state-owned enterprise National tourist office and the Ministry of Culture and Tourism of Ukraine.
• The Forum has positioned itself exceptionally well as the professional business event for professionals in tourism. The forum took place twice a year, in spring and autumn.
• For six consecutive seasons the UTF has asserted its leading position among the tourist forum of B2B format in Ukraine and became a professional stage for active participants in the tourist business of Ukraine to realize their ambitious plans, justify their expectations and increase sales with every season.
• VIII Ukrainian Tourism Forum (UTF) spring 2012 confirmed the high level of professionalism of the event. The forum took place in the familiar business format   B2B, gathered over 6000 participants and professional visitors of touristic industry and 12 representatives of the professional touristic media. Among the hoteliers were representatives from Turkey, Spain and the UAE.